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Popcorn Sales Begin October 1, 2007
To assist you in planning your participation in the Popcorn Sale, here are the key dates:
Popcorn Chairs
NEW Trails-End.com ON LINE ORDERING
5 Way Chocolate Lover’s Tin - ALL NEW Tin Design “Store Windows ” 20 oz Chocolaty Caramel Crunch, 20 oz White Chocolaty Caramel Crunch 18 oz Chocolaty Pretzels, 18 oz White Chocolaty Pretzels, and 12 oz Chocolaty Peanut Clusters.
3 Way Tin with Chocolate - ALL NEW Tin Design “Mother Nature” 22 oz Chocolaty Caramel Crunch, 24 oz Gourmet Caramel Corn with Almonds & Pecans and 7 oz Gourmet Cheddar Cheese Corn.
OSU Tin - ALL NEW Tin Design
22 oz Chocolaty Caramel
Crunch, 24 oz Gourmet Caramel Corn with Almonds & Pecans and 7 oz Gourmet Cheddar Cheese Corn.
NEW Cheese Lover’s Tin - ALL NEW Tin Design “National Parks” (2) 7oz bags of Gourmet Cheddar Cheese Corn, (1) 7oz bag of Gourmet White Cheddar Cheese Corn
30 Pack Microwave Variety Pack – ALL NEW Microwave Carton Designs 6 Pack each of Unbelievable Butter, Kettle Corn, Butter, Kettle Corn Light and New Butter Light with 0g Trans Fat per serving
Chocolaty Caramel Crunch Tin 24 oz. packed inside the ALL NEW Tin Design “ The Bavarian Village ”
Gourmet Caramel Corn with Almonds & Pecans 26 oz packed inside the ALL NEW Tin Design “Join Scouting ”
ALL NEW “Caramel Light” 18oz of Low Fat / Reduced Sugar Butter Toffee Caramel Corn packed inside the ALL NEW Tin Design “Scary Camp Stories”
15 Pack Microwave Kettle Corn - 15 Pack Unbelievable Butter Microwave - NEW 15 Pack Butter Light Microwave - Now with 0g of Trans Fat per Serving ALL NEW Microwave Carton Design
Gourmet Caramel Corn with Peanuts 11 oz. packed inside the “Panorama” Tin
“On average 70% goes to local Scouting” statement on all materials and packaging.
The Chocolate Lover’s Tin, the 3 Way Tin, and the 24 oz Chocolaty Caramel Crunch will be available for shipments, in orders over 400 cases, between Tuesday September 4th and Friday September 28th. The Council assumes all liability for melting complaints received on these products shipped in this time period. These products will be available for all shipments between Monday October 1st and Friday December 28th.
Ready to Eat Products (including Caramel Corn, Chocolaty Caramel Crunch and 3 Way Tins) will be shipped in tin designs and lid colors from past Program years on a first in first out basis. This helps us to keep product costs down and maximize the Return to Scouting.
NEW Trails-End.com ON LINE ORDERING Order ALL Products, and Promotional Materials online in the Popcorn System Popcorn Sale Administration for the Scout, Parents, Units, and Council Complete Trail’s End Guidebook and Program Resources UPDATED Video Training clips for Scouts, Parents, and Leaders ALL NEW National Popcorn Sale Kick Off Video and Training Program online
All New 15 Pack Butter Light Microwave Popcorn with 0g of Trans Fat per serving All New Tin Designs for Caramel Corn and Chocolate Products!!!! ALL New Microwave Packaging – “Anything’s Possible with Popcorn” ALL NEW “Join Scouting” Tin to further Promote Scouting to your consumers ALL NEW “CARAMEL LIGHT” product to provide a healthy option for your consumers and a higher return to Scouting NEW Family Sale Booklet format based on Research with Scouts, Parents, & Leaders New Popcorn Sale Video Training at www.trails-end.com ALL NEW National Kick Off and Training Program OrderPopcorn.com Program enhancements with the ability to order individual items Promotional Items available for Sale online at OrderPopcorn.com to help Units further promote their Sale FED EX/ Kinko’s Partnership provides Units with the opportunity to customize their Sale Promotion Items (Posters, Banners, Yard Signs…) New “Fill It Up” Take Order Form Program NEW Popcorn System Functionality National Magazine Advertising in Scouting Magazine to promote the exciting new features at www.trails-end.com
Provide Councils, Units and Scout families with a year round funding source for their Scouting Program Give your customers the opportunity to buy Popcorn year round Reach extended family and friends during the sale…product shipped directly to the customer All sales are credited to the Scout, Unit, and Council Council sets the commission rate for the Units “On / Off” functionality allows Council to set availability of website to their consumers Consumers can buy individual items and pay shipping & handling (it’s not just cases anymore) Units can now purchase Trail’s End Promotional Items (hats, shirts, pens. online at OrderPopcorn.com using their Order Key
Trail’s End and FED EX / Kinko’s have partnered together to provide a new channel for Units to further promote their Sale with customized Sale Posters, Banners, Yard Signs…Units will have the ability to purchase these items online or at any of the 1,200+ store locations across the Country and best of all each piece can be customized to their specific Unit. The FED EX / Kinko’s locations will also have the Family Sale Guide / Take Order Form files for each Council in their online Library so Units and Councils that have a need for a “few extra forms” can fulfill that need quickly.
National Prizes • Fill Up an Order Form: Each Scout who completely fills up a Take Order Form (25 customers) will receive a commemorative Patch and certificate highlighting his accomplishment. Did You Know on average only 10% of the lines are used in all of the Take Order Forms that are printed and the average selling Scout uses only 50% of the lines on his Take Order Form.
• $1500 Popcorn Sellers: Choice of a $50 gift card from Wal-Mart, scoutstuff.org, or Coleman
• $2500 Popcorn Sellers: 6% of gross sale credited to Scout’s Scholarship account for post High School Education, Missionary Fund, or Clergy Fund.
NOTE: The Trail’s End National Prize Programs are protected under U.S. Trademark and Copyright laws. Any duplication or use of Program elements without written consent from Trail’s End is prohibited.
2007 Popcorn Sale Incentive Program Scout Incentives: · Seperate Cub Scout and Boy Scout Prizes · Camp Certificate option instead of regular prize · National Trails End prizes o Gift Card for $1,500 in sales o Scholarship program for $2,500 sellers · Fill’er Up…Every Scout that fills up his sales form will get the following: Special Filler-Up patch from Trails End Free Ticket to Lake Erie Monster's Hockey Game Discount Ticket to Cleveland Cav's Game · 700 & Go prize - a $20 gift certificate to a local movie theater. · Super Saturday o #1 October 6: Scout must make at least 15 sales to qualify. o #2 October 27 (Just before the sale ends to encourage Scouts to “Fill’er Up”) o Super Saturday Recognition.
§ Scouts reporting at least 15 sales on Super Saturday #1 will receive the Out of This World patch 1. § Scouts reporting at least 25 total sales on Super Saturday #2 will receive the Out of This World patch 2. § Use both patches together with the traditional sales prize patch (Scout sells one item to get) and make the Super – Out of This World patch with all three. Unit Incentives: · “Space Flight – Out of This World” performance bonus o At least 60% of registered youth must sell. o Membership will be based on 7-31-06 registration. o Show an increase in the sale over 2006. o Participate in at least 1 Super Saturday o Place order on time. o Pay on time. o Earn an extra bonus of 10% of your unit’s increase over last year’s sale. Program Trademark The Trail’s End Program and Products are protected under U.S. Trademark and Copyright laws. Any duplication or use of Program elements without written consent from Trail’s End is prohibited. Program elements include, but are not limited to; use of the Trail’s End Logo, all Printed Materials, Product Packaging, the National Prize Programs including the Fill Up an Order Program, the $1,500 Program and the Scholarship Program, the Trail’s End Prize Program, Ideal Year of Scouting materials… trails-end.com
6/5/2007
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